About us
Book a meeting with us

Creative Marketing Agency

"We are the guardians for change"

"We do not break the tradition, we enhance it with the tools of 21st century"

2BE structureBrand identity

What is 2BE Agency? ☕️

— is a cohesive ecosystem, delivering comprehensive marketing solutions across various touch-points:

Digital support

AI optimisation, AI automations, Web development, SaaS projects, Vibecoding.

We know how AI-revolution made the world fast-pacing. And we follow. Implementing various tools in our work, we also don't forget to keep an eye on the recent updates of the market. Then, analysing and comparing existing technologies, we choose the set that will work the best for your needs.

Campaign creativity & organisation

Marketing campaigns: unique, high-tech, highly creative, human-centric experiences.

Some of the members in our team have experience in organisation events in Switzerland, as well as in preparation creative scenarios of the marketing campaigns. If you have a special request, let us know to embrase the full range of creativity.

Marketing strategies and brand analysis

Strategic marketing, PR, and brand positioning.

Mainly we work with brand positioning (including rebranding, repositioning and evaluation of the current market strategy) and further development of a general marketing strategy or a creative marketing strategy.

SMM, EGC promotion

Help businesses and marketing agencies to grow and develop faster.

We help to prepare the social media for the active stage of the promotion, to do social media management and analysis, and to formulate the tecnical requirements to UGC- or EGC-creators.

2BE Agency

The guardian for change & innovation.

We proide various marketing solutions, combining the essence of ethical scientific-based marketing approach together with the tools of modern century (AI, SaaS, Vibecoding).


* all frequencies and numbers given on the visual representation are fictionary and created in a purpose to visualise the patteern; in the reality it depends on the actual strategy.

brand identityusp

Mission, Vision & USP

Mission

To elevate traditional businesses into the modern era through a hospitality-driven, scientific-based marketing experience powered by human intelligence and AI innovation.

Vision

To become the trusted bridge between tradition and innovation, where tailored service, cultural sensitivity, scientific-based approach, and AI-powered creativity define the future of business growth.

USP = Distinctive Advantage

"We do not break the tradition, we enhance it with the tools of the 21st century."

A mediator between digital trends and conservative, heritage-style marketing, protecting brand reputation with an ethical, scientific approach.

2be structurebrand identity

2BE Agency: Being a Guardian, Not Disruptor


Guardian of Change

We guide businesses through digital transformation, preserving their established reputation while embracing innovation.

Full-Cycle Marketing

From offline events to cutting-edge digital AI integration, our services encompass strategy, SMM, digital marketing, and AI-powered solutions.

Ethical & Scientific Approach

We craft brand meanings, values, and positioning, leveraging ethical influence, sociology, and biology to deliver impactful,
cost-optimized results.

competitive analysisusp

Our Strategic Differentiator

— combination of modern technologies and high cultural awareness.

strategybrand identity


Three Core Differentiators

Strategic Guardian Approach

We not only sell reputational protection, we care about every customers as a member of our family.


"Does this protect the client's long-term brand equity?"

Human × AI Synergy

We value human-to-human relationship at the core of our client work, while AI boosts the efficiency and productivity.


"How can we make it cost efficient? How can we innovate without disruption of traditions?"

Hybrid Hospitality Experience

Approach inherited from luxury hospitality. Relationship and trust are the milestones of our work.


"What service will create unforgettable positive experience for our clients?"

* the visualisation of the ecosystem below is generated with AI, that is why there could be minor errors in words

strategyproduct

What is Your choice today?

Brand Strategy & Positioning

Full brand audit, tone-of-voice, identity guidelines; grounded in cultural psychology and data analysis and interrelated to social science.

Digital Marketing & SEO

SEO, Facebook Ads, Social Media strategy, content calendar, monthly performance reports.

Social Media Management

Full management of Instagram, LinkedIn, Facebook, Telegram with the efficient use of resources.

PR & Reputation Management

Media outreach, press releases, thought leadership, event PR.

AI-Augmented Content Studio

AI-assisted copywriting, visual briefs, visualisation of your fantasies or existing products, SaaS projects, LLM production workflows.

Marketing Consulting Retainer

Monthly strategic session + quarterly review + real-time advisory access for decision makers. ☕️

SME: from local restaurants to boutique luxury

Sophia, 48 — Boutique Hotel Owner, Lucerne

Third-generation 4-star heritage property. Tech-hesitant but not tech-phobic.
Pain: fear of losing brand soul, being bold meanwhile preserving the "quiet luxury" behaviour.

Personal Brand

Sipio, 55 — Managing Partner, Portugese Law Firm

30-year corporate reputation. Needs visibility without self-promotion.
Pain: precision, evidence, long-term relationship, cost efficiency.

Start-ups

Andreas, 28 — Founder, Swiss-Italian Tech Startup

Has funds, needs personal brand and company authority fast.
Pain: credibility in conservative Swiss market as young foreign founder, cost efficiency.

Real Estate

Gogi, 31 — Founder & CEO in Georgian Real Estate Company, Batumi

Has strong reputation and developed brand image, is ready to pay for quality

Pain: high quality promotion, conflict management, power of influence, fast sales

* buyer personas are fictionary to represent the target audience needs and wants, the examples of projects completed are lower.

effective communication

We believe that effective communication should be not only between the company and a client, but also between the agency and the company.

That is why in our reports you will find such statistics as following:

P&L Summary = Profit & Losses from money invested

Key Financial Notes

  • Money invested in promotion in comparison to return on these investments.
  • The break-even point, the profit/loss analysis summary provided.

LTV = Lead Time Value

Key Financial Notes


Cost of 1 follower

Key Financial Notes

• Prices are evaluated based on the benchmarks


Anna Maximova
CEO & Founder, 2BE Agency

The person behind every strategy

Personalisation x Hospitality

I'm Anna, and every engagement at 2BE Agency carries my direct involvement, judgement, and accountability.

I hold a BBA from one of the world's top-6 hospitality management universities in Switzerland, and am completing my MSc in Leadership of the world's top-5 university.

5+ years building brands across 7 countries in 3 languages have shaped a practice grounded in both rigour and empathy.

Currently writes a scientific paper in neuromarketing field.

I believe marketing should be ethical, scientific, and human. We use neuromarketing and behavioural psychology (not manipulations) to build brands people genuinely trust. 2BE Agency is not a marketplace of freelancers. It is a system built around one principle: your brand reputation is sacred.

Top-7 university BBAMSc Leadership5 years practice7 countriesRussian · English · French

For us it is also important to comply with the rules and regulations, which is why we are driven by

EU AI Act compliantGeorgian taxation systemprivacy policiesnda between the projects

"We do not break the tradition. We enhance it with the tools of the 21st century."

Ready to build something that lasts?

Book a free 30-minute strategy call. We'll be direct about whether we're the right fit. If we are, you'll leave with clarity, not a pitch deck.


✦ 2BE Agency

Guardian of change.
From the heart of Switzerland.

Services · About · Contact

Registered in Georgia (Batumi)
Operating: CIS & EU markets

Instagram · LinkedIn


© 2026 2BE Agency All rights reserved