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Creative Marketing Agency
"We are the guardians for change"
"We do not break the tradition, we enhance it with the tools of 21st century"
2BE structure
Brand identity
What is 2BE Agency? ☕️
— is a cohesive ecosystem, delivering comprehensive marketing solutions across various touch-points:
Digital support
AI optimisation, AI automations, Web development, SaaS projects, Vibecoding.
We know how AI-revolution made the world fast-pacing. And we follow. Implementing various tools in our work, we also don't forget to keep an eye on the recent updates of the market. Then, analysing and comparing existing technologies, we choose the set that will work the best for your needs.
Campaign creativity & organisation
Marketing campaigns: unique, high-tech, highly creative, human-centric experiences.
Some of the members in our team have experience in organisation events in Switzerland, as well as in preparation creative scenarios of the marketing campaigns. If you have a special request, let us know to embrase the full range of creativity.
Marketing strategies and brand analysis
Strategic marketing, PR, and brand positioning.
Mainly we work with brand positioning (including rebranding, repositioning and evaluation of the current market strategy) and further development of a general marketing strategy or a creative marketing strategy.
SMM, UGC, EGC promotion
Help businesses and marketing agencies to grow and develop faster.
We help to prepare the social media for the active stage of the promotion, to do social media management and analysis, and to formulate the tecnical requirements to UGC- or EGC-creators.
2BE Agency
The guardian for change & innovation.
We proide various marketing solutions, combining the essence of ethical scientific-based marketing approach together with the tools of modern century (AI, SaaS, Vibecoding).

* all frequencies and numbers given on the visual representation are fictionary and created in a purpose to visualise the patteern; in the reality it depends on the actual strategy.
brand identity
usp
Mission, Vision & USP
Mission
To elevate traditional businesses into the modern era through a hospitality-driven, scientific-based marketing experience powered by human intelligence and AI innovation.
Vision
To become the trusted bridge between tradition and innovation, where tailored service, cultural sensitivity, scientific-based approach, and AI-powered creativity define the future of business growth.
USP = Distinctive Advantage
"We do not break the tradition, we enhance it with the tools of the 21st century."
A mediator between digital trends and conservative, heritage-style marketing, protecting brand reputation with an ethical, scientific approach.
2be structure
brand identity
2BE Agency: Being a Guardian, Not Disruptor

Guardian of Change
We guide businesses through digital transformation, preserving their established reputation while embracing innovation.
Full-Cycle Marketing
From offline events to cutting-edge digital AI integration, our services encompass strategy, SMM, digital marketing, and AI-powered solutions.
Ethical & Scientific Approach
We craft brand meanings, values, and positioning, leveraging ethical influence, sociology, and biology to deliver impactful,
cost-optimized results.
competitive analysis
usp
Our Strategic Differentiator
— combination of modern technologies and high cultural awareness.
strategy
brand identity

Three Core Differentiators
Strategic Guardian Approach
We not only sell reputational protection, we care about every customers as a member of our family.

"Does this protect the client's long-term brand equity?"
Human × AI Synergy
We value human-to-human relationship at the core of our client work, while AI boosts the efficiency and productivity.

"How can we make it cost efficient? How can we innovate without disruption of traditions?"
Hybrid Hospitality Experience
Approach inherited from luxury hospitality. Relationship and trust are the milestones of our work.

"What service will create unforgettable positive experience for our clients?"
* the visualisation of the ecosystem below is generated with AI, that is why there could be minor errors in words
strategy
product
What is Your choice today?
Brand Strategy & Positioning
Full brand audit, tone-of-voice, identity guidelines; grounded in cultural psychology and data analysis and interrelated to social science.
Digital Marketing & SEO
SEO, Facebook Ads, Social Media strategy, content calendar, monthly performance reports.
Social Media Management
Full management of Instagram, LinkedIn, Facebook, Telegram with the efficient use of resources.
PR & Reputation Management
Media outreach, press releases, thought leadership, event PR.
AI-Augmented Content Studio
AI-assisted copywriting, visual briefs, visualisation of your fantasies or existing products, SaaS projects, LLM production workflows.
Marketing Consulting Retainer
Monthly strategic session + quarterly review + real-time advisory access for decision makers. ☕️
SME: from local restaurants to boutique luxury
Sophia, 48 — Boutique Hotel Owner, Lucerne
Third-generation 4-star heritage property. Tech-hesitant but not tech-phobic.
Pain: fear of losing brand soul, being bold meanwhile preserving the "quiet luxury" behaviour.
Personal Brand
Sipio, 55 — Managing Partner, Portugese Law Firm
30-year corporate reputation. Needs visibility without self-promotion.
Pain: precision, evidence, long-term relationship, cost efficiency.
Start-ups
Andreas, 28 — Founder, Swiss-Italian Tech Startup
Has funds, needs personal brand and company authority fast.
Pain: credibility in conservative Swiss market as young foreign founder, cost efficiency.
Real Estate
Gogi, 31 — Founder & CEO in Georgian Real Estate Company, Batumi
Has strong reputation and developed brand image, is ready to pay for quality
Pain: high quality promotion, conflict management, power of influence, fast sales
* buyer personas are fictionary to represent the target audience needs and wants, the examples of projects completed are lower.

The unifying thread: they need someone who earns trust before deploying tactics, who thinks critically and creatively.
effective communication
We believe that effective communication should be not only between the company and a client, but also between the agency and the company.
That is why in our reports you will find such statistics as following:
P&L Summary = Profit & Losses from money invested
Key Financial Notes
  • Money invested in promotion in comparison to return on these investments.
  • The break-even point, the profit/loss analysis summary provided.
LTV = Lead Time Value

Cost of 1 follower
Comparison between the prices of 1 follower an the benchmark on the market

Anna Maximova
CEO & Founder, 2BE Agency
The person behind every strategy
Personalisation x Hospitality
I'm Anna, and every engagement at 2BE Agency carries my direct involvement, judgement, and accountability.
I hold a BBA from one of the world's top-6 hospitality management universities in Switzerland, and am completing my MSc in Leadership of the world's top-5 university.
5+ years building brands across 7 countries in 3 languages have shaped a practice grounded in both rigour and empathy.
Currently writes a scientific paper in neuromarketing field.
I believe marketing should be ethical, scientific, and human. We use neuromarketing and behavioural psychology (not manipulations) to build brands people genuinely trust. 2BE Agency is not a marketplace of freelancers. It is a system built around one principle: your brand reputation is sacred.
Top-7 university BBA
MSc Leadership
5 years practice
7 countries
Russian · English · French
For us it is also important to comply with the rules and regulations, which is why we are driven by
EU AI Act compliant
Georgian taxation system
privacy policies
nda between the projects
"We do not break the tradition. We enhance it with the tools of the 21st century."
Ready to build something that lasts?
Book a free 30-minute strategy call. We'll be direct about whether we're the right fit. If we are, you'll leave with clarity, not a pitch deck.

✦ 2BE Agency
Guardian of change.
From the heart of Switzerland.
Registered in Georgia (Batumi)
Operating: CIS markets & EU

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