"We are the guardians for change"
"We do not break the tradition, we enhance it with the tools of 21st century"
What is 2BE Agency? ☕️
— is a cohesive ecosystem, delivering comprehensive marketing solutions across various touch-points:
Digital support
AI optimisation, AI automations, Vibecoding (Web development, SaaS projects),
Help with settlement the optimisation processes with Claude & Claude Code
We know how AI-revolution made the world fast-pacing. And we follow. Implementing various tools in our work, we also don't forget to keep an eye on the recent updates of the market. Then, analysing and comparing existing technologies, we choose the set that will work the best for your needs.
Campaign creativity & organisation
Marketing campaigns: unique, high-tech, highly creative, human-centric experiences
Some of the members in our team have experience in organisation events in Switzerland, as well as in preparation creative scenarios of the marketing campaigns. If you have a special request, let us know to embrase the full range of creativity.
Marketing strategies and brand analysis
Strategic marketing, PR, and brand positioning / repositioning
Mainly we work with brand positioning (including rebranding, repositioning and evaluation of the current market strategy) and further development of a general marketing strategy or a creative marketing strategy. We help to convert your ideas into reality with exact branding and market expansion.
SMM, EGC promotion, AI-powered design
Help businesses and marketing agencies to grow and develop faster.
We help to prepare the social media for the active stage of the promotion, to do social media management and analysis, and to formulate the tecnical requirements to UGC- or EGC-creators.
We also provide AI-powered design services: motion videos (AI-avatars and AI content), UI/UX design. Additionally, we could help your business with the report presentations, investors pitch presentations and investor proposals.
2BE Agency
The guardian for change & innovation.
We proide various marketing solutions, combining the essence of ethical scientific-based marketing approach together with the tools of modern century (AI, SaaS, Vibecoding).
P.S. Main specialisation of 2BE Agency is Strategic Marketing and AI automations.
How do we work? What are the steps if you come to us for a full marketing cycle?
* all frequencies and numbers given on the visual representation are fictionary and created in a purpose to visualise the patteern; in the reality it depends on the actual strategy.
Mission, Vision & USP
Mission
To elevate traditional businesses into the modern era through a hospitality-driven, scientific-based marketing experience powered by human intelligence and AI innovation.
Vision
To become the trusted bridge between tradition and innovation, where tailored service, cultural sensitivity, scientific-based approach, and AI-powered creativity define the future of business growth.
USP = Distinctive Advantage
"We do not break the tradition, we enhance it with the tools of the 21st century."
A mediator between digital trends and conservative, heritage-style marketing, protecting brand reputation with an ethical, scientific approach.
2BE Agency: Being a Guardian, Not Disruptor
Guardian of Change
We guide businesses through digital transformation, preserving their established reputation while embracing innovation.
Full-Cycle Marketing
From offline events to cutting-edge digital AI integration, our services encompass strategy, SMM, digital marketing, and AI-powered solutions.
Ethical & Scientific Approach
We craft brand meanings, values, and positioning, leveraging ethical influence, sociology, and biology to deliver impactful,
cost-optimized results.
Our Strategic Differentiator
— combination of modern technologies and high cultural awareness.
Three Core Differentiators
Strategic Guardian Approach
We not only sell reputational protection, we care about every customers as a member of our family.
"Does this protect the client's long-term brand equity?"
Human × AI Synergy
We value human-to-human relationship at the core of our client work, while AI boosts the efficiency and productivity.
"How can we make it cost efficient? How can we innovate without disruption of traditions?"
Hybrid Hospitality Experience
Approach inherited from luxury hospitality. Relationship and trust are the milestones of our work.
"What service will create unforgettable positive experience for our clients?"
* the visualisation of the ecosystem below is generated with AI, that is why there could be minor errors in words
What is Your choice today?
Brand Strategy & Positioning
Full brand audit, tone-of-voice, identity guidelines; grounded in cultural psychology and data analysis and interrelated to social science.
Digital Marketing & SEO
SEO, Facebook Ads, Social Media strategy, content calendar, monthly performance reports.
Social Media Management
Full management of Instagram, LinkedIn, Facebook, Telegram with the efficient use of resources.
AI-Augmented Content Studio
AI-assisted copywriting, visual briefs, visualisation of your fantasies or existing products, AI videos, AI avatar, AI movie, AI photos
Marketing Consulting Retainer
Monthly strategic session + quarterly review + real-time advisory access for decision makers.
Investor's Choice
We help you to build the proposal for the investors, pack it to a nice selling presentation or a local website. ☕️
Vibecoding and Business Optimisations
Vibecoding: SaaS projects, LLM production workflows, Claude Code optimisations, n8n workflows, etc.
Business Optimisations: Create Notion working spaces, Create sales funnels on social media (e.g. Instagram bot that replies to DMs and comments, attracting leads), Create telegram bot, etc.
Who we serve?
SME: from local restaurants to boutique luxury
Sophia, 48 — Boutique Hotel Owner, Lucerne
Third-generation 4-star heritage property. Tech-hesitant but not tech-phobic.
Pain: fear of losing brand soul, being bold meanwhile preserving the "quiet luxury" behaviour.
Personal Brand
Sipio, 55 — Managing Partner, Portugese Law Firm
30-year corporate reputation. Needs visibility without self-promotion.
Pain: precision, evidence, long-term relationship, cost efficiency.
Start-ups
Andreas, 28 — Founder, Swiss-Italian Tech Startup
Has funds, needs personal brand and company authority fast.
Pain: credibility in conservative Swiss market as young foreign founder, cost efficiency.
Real Estate
Gogi, 31 — Founder & CEO in Georgian Real Estate Company, Batumi
Has strong reputation and developed brand image, is ready to pay for quality
Pain: high quality promotion, conflict management, power of influence, fast sales
* buyer personas are fictionary to represent the target audience needs and wants, the examples of projects completed are on the portfolio page.
We believe that effective communication should be not only between the company and a client, but also between the agency and the company.
That is why in our reports you will find such statistics as following:
P&L Summary = Profit & Losses from money invested
Key Financial Notes
- Money invested in promotion in comparison to return on these investments.
- The break-even point, the profit/loss analysis summary provided.
LTV = Lead Time Value
Key Financial Notes
- Evaluates the total net profit a business expects to earn from a single customer throughout their entire relationship.
Cost of 1 follower
Key Financial Notes
• Prices are evaluated based on the benchmarks
Anna Maximova
CEO & Founder, 2BE Agency
Personalisation x Hospitality
I'm Anna, and every engagement at 2BE Agency carries my direct involvement, judgement, and accountability.
I hold a BBA from one of the world's top-6 hospitality management universities in Switzerland, and am completing my MSc in Leadership of the world's top-5 university.
5+ years building brands across 7 countries in 3 languages have shaped a practice grounded in both rigour and empathy.
Currently writes a scientific paper in neuromarketing field.
I believe marketing should be ethical, scientific, and human. We use neuromarketing and behavioural psychology (not manipulations) to build brands people genuinely trust. 2BE Agency is not a marketplace of freelancers. It is a system built around one principle: your brand reputation is sacred.
For us it is also important to comply with the rules and regulations, which is why we are driven by
"We do not break the tradition. We enhance it with the tools of the 21st century."
Four steps. No surprises.
A process built for founders and marketing leaders who value their time. From first conversation to measurable results with full transparency at every stage.
Ready to build something that lasts?
Book a free 30-minute strategy call. We'll be direct about whether we're the right fit. If we are, you'll leave with clarity, not a pitch deck.
Creative Marketing Agency