Creative Marketing Agency
"We are the guardians for change""We do not break the tradition, we enhance it with the tools of 21st century"
2BE structure
Brand identity
What is 2BE Agency? ☕️
— is a cohesive ecosystem, delivering comprehensive marketing solutions across various touch-points:
Digital support
AI optimisation, LLM, Website development, SaaS projects.
Campaign creativity & organisation
Marketing campaigns: unique, high-tech, highly creative, human-centric experiences.
Marketing strategies and brand analysis
Strategic marketing, PR, and brand positioning.
SMM, UGC, EGC promotion
Help businesses and marketing agencies to grow and develop faster.
2BE Agency
The guardian for change & innovation.
2be structure
brand identity
2BE Agency: Being a Guardian, Not Disruptor
Guardian of Change
We guide SME businesses through digital transformation, preserving their established reputation while embracing innovation.
Full-Cycle Marketing
From offline events to cutting-edge digital AI integration, our services encompass strategy, SMM, digital marketing, and AI-powered solutions.
Ethical & Scientific Approach
We craft brand meanings, values, and positioning, leveraging ethical influence, sociology, and biology to deliver impactful,
cost-optimized results.
cost-optimized results.
brand identity
usp
Mission, Vision & USP
Mission
To elevate traditional businesses into the modern era through a hospitality-driven, boutique-level marketing experience powered by human intelligence and AI innovation.
Vision
To become the trusted bridge between tradition and innovation, where tailored service, cultural sensitivity, scientific-based approach, and AI-powered creativity define the future of business growth.
USP
"We do not break the tradition, we enhance it with the tools of the 21st century."
A mediator between digital trends and conservative, heritage-style marketing — protecting brand reputation with an ethical, scientific approach.
strategy
product
Full-Cycle Marketing as a Service
Brand Strategy & Positioning
Full brand audit, tone-of-voice, identity guidelines; grounded in cultural psychology and data analysis and interrelated to social science.
Digital Marketing & SEO
SEO, Google Ads, LinkedIn strategy, content calendar, monthly performance reports.
Social Media Management
Full management of Instagram, LinkedIn, Facebook, TikTok with the efficient use of resources.
PR & Reputation Management
Media outreach, press releases, thought leadership, event PR.
AI-Augmented Content Studio
AI-assisted copywriting, visual briefs, and production workflows.
Marketing Consulting Retainer
Monthly strategic session + quarterly review + real-time advisory access for decision makers. ☕️
competitive analysis
Our Strategic USP — combination of modern technologies and high cultural awareness.
strategy
expansion
Three-Phase Growth Strategy
CAC target: below CHF 800 per client. LTV target: CHF 70,000–120,000 per retained client over 24 months.
market analysis
Problem & our whys
Why Now?
01
AI Cost Reduction
AI tools reduced content production costs by 60–80%, enabling boutique agencies to deliver agency-quality work at startup margins.
02
Post-COVID SME Shift
A generation of owners who know they need digital presence — but don't trust large, impersonal agencies to protect their identity.
03
EU AI Act (2025)
Creates demand for agencies that understand responsible, explainable AI — a structural differentiator for 2BE Agency's ethics-first approach.
04
Gen Z/Millennial Founders
A new demand segment entering the Swiss ecosystem: personal brands needing strategic infrastructure from day one.
market analysis
TAM SAM SOM
TAM / SAM / SOM ☕️
Market Tailwinds
- Swiss ad spend grew 4.6% YoY in 2024 (MediaFocus)
- Swiss E&M market projected at CHF 6.8B by 2029, growing ~3.5%/year (PwC)
- AI adoption among EU SMEs almost doubled between 2023–2024.
- Post-COVID (Portal, no date)
target audience
buyer persona
Buyer Personas
Sophia, 48 — Boutique Hotel Owner, Lucerne
Third-generation 4-star heritage property. Tech-hesitant but not tech-phobic.
Pain: fear of losing brand soul, being bold meanwhile preserving the "quiet luxury" behaviour.
Budget: CHF 2,000–5,000/month.
Pain: fear of losing brand soul, being bold meanwhile preserving the "quiet luxury" behaviour.
Budget: CHF 2,000–5,000/month.
Jean-Pierre, 55 — Managing Partner, Geneva Law Firm
30-year corporate reputation. Needs visibility without self-promotion.
Pain: precision, evidence, long-term relationship, cost efficiency.
Budget: CHF 3,000–4,500/month.
Pain: precision, evidence, long-term relationship, cost efficiency.
Budget: CHF 3,000–4,500/month.
Giorgio, 28 — Founder, Swiss-Italian Tech Startup
Has funds, needs personal brand and company authority fast.
Pain: credibility in conservative Swiss market as young foreign founder, cost efficiency.
Budget: CHF 1,500–2,500/month.
Pain: credibility in conservative Swiss market as young foreign founder, cost efficiency.
Budget: CHF 1,500–2,500/month.
Luka, 31 — Founder & CEO in Georgian Real Estate Company, Tbilisi
Has strong reputation and developed brand image, is ready to pay for quality
Pain: high quality promotion, conflict management, power of influence, fast sales
Budget: CHF 3,000-10,000
The unifying thread: they need someone who earns trust before deploying tactics.
* we talk about budgets without advertising costs
target audience
why now
Why This Target Audience? ☕️
Untapped Niche
Traditional Swiss SMEs are often overlooked by large, impersonal agencies,
leaving a significant market segment underserved and eager for tailored solutions.
leaving a significant market segment underserved and eager for tailored solutions.
High Trust Factor
These clients prioritize discretion, quality, and heritage protection.
"Guardian of Change" approach builds trust where larger competitors fail.
"Guardian of Change" approach builds trust where larger competitors fail.
Urgent Digital Need
Post-COVID shifts and generational transitions are compelling these businesses to adopt digital strategies,
creating immediate demand for empathetic guidance.
creating immediate demand for empathetic guidance.
AI-Enabled Efficiency
New AI tools allow boutique agencies to deliver premium, agency-quality work at competitive prices,
making high-value services accessible to this segment.
making high-value services accessible to this segment.
Ethical Alignment
2BE's commitment to responsible, explainable AI aligns perfectly with the conservative values and high ethical standards of the "Swiss conservatism".
strategy
brand identity
Three Core Differentiators
Strategic Guardian Approach
We not only sell reputational protection, we care about every customers as a member of our family.
"Does this protect the client's long-term brand equity?"
Human × AI Synergy
We value human-to-human relationship at the core of our client work, while AI boosts the efficiency and productivity.
"How can we make it cost efficient? How can we innovate without disruption of traditions?"
Hybrid Hospitality Experience
Approach inherited from luxury hospitality. Relationship and trust are the milestones of our work. ☕️
"What service will create unforgettable positive experience for our clients?"
strategy
analysis
Marketing Mix: Product & Price
Product
Full-cycle, AI-augmented marketing across five specialisations: strategy, content, social, PR, and consulting. Part of the 2BE Holding ecosystem for clients who also need tech, events, or SaaS tools.
- Entry retainer: CHF 1,000/month
- Full-service retainer: CHF 4,500/month
Price
Value-based pricing at the mid-market premium level — above boutique social agencies (CHF 1,500/month) but significantly below top Swiss firms (CHF 6,000–15,000/month).
- Annual retainer commitment: 10% discount
- First 5 'founding clients': 15% discount in exchange for case studies
- Plus, develop the loyalty policy for regular customers
Place
Production hub = Georgia, where there are lower taxation and operational fees, which allow to build more margin throughout the processes.
“Front office” hub = Switzerland, ensuring strong brand image, high credit of trust and loyalty, and perception of a high-quality brand for the worldwide community.
Digital presence = worldwide, targeting CIS and EU countries in specific.
Potentially, a new hub point is in Hong-Kong to target Asian market.
Promotion
Phase 1: founder's personal brand is the primary organic channel.
Phase 2: strategic events, B2B LinkedIn ads, research publications, and structured referral programme.
Overall promotion strategy is based on the strategic partnerships, on the «quiet confidence» of the quality of service, on the strong knowledge base and showcase events/campaigns. The communication is based on the border line of human touch, ai-integration, hospitality approach, and high level of personalization.
finance
service packages
2BE Agency: Service Packages
The strategic pricing and efficient delivery model allow us to maintain healthy margins across our service offerings.
finance
service packages
P&L Summary (CHF)
Key Financial Notes
- Breakeven achieved at Y1 (2026)
- 3-year total revenue: CHF 1’059’168
- 2BE Agency is the 2nd largest revenue contributor
in 2BE Holding
strategy
promotion
Promotion Channels
Founder Personal Brand
anna-marketing on LinkedIn & Instagram. Thought leadership, case studies, expert commentary.
Content & SEO
Long-form articles, industry reports, SEO-optimised landing pages. CHF 2,000/month internal time.
Strategic Events
Invitation-only seminars, industry conferences, César Ritz network. CHF 3,000–5,000 per event.
Referral Programme
Service credits for client referrals that convert. CAC only on conversion.
LinkedIn B2B Ads
Targeted campaigns for senior decision makers. CHF 2,000–3,000/month from Q3 2026.
strategy
roadmap
18-Month Milestone Roadmap
1
Q1 2026
Register Swiss sole proprietorship. Merge Georgian entity. First 2 paying clients. Launch 2BE Easy
2
Q2 2026
5 retained clients. Launch 'Heritage Brands in the Digital Era' seminar. First case study published. Launch Scientific Research Department launched
3
Q3 2026
8 clients. LinkedIn B2B campaign live. 'State of Swiss Digital Marketing' report published. First white-label sub-contract. Actively interact with local media to grow PR
4
Q4 2026
12 clients. CHF 497,000 revenue on track. Referral programme generating ≥2 inbound leads/month.
5
Q1–Q3 2027
EU pilot. 22 constant clients. CHF 1,036,000 run rate
Why This Founder for This Business?
"I am not building a marketing agency as a business idea. I am solving a problem I have lived — as a foreign founder in Switzerland, building a brand with limited resources in a conservative market that does not give trust easily. I know exactly what our clients feel. That is why the 'guardian' positioning is not a tagline. It is a personal mission."
Russian Strategic Partner
Co-founder of Russian-based agency with established client base. Provides production infrastructure and CIS market access.
Strategic synergy of resources.
CIS Tech Team
Experienced developers, content producers, and AI automation specialists in Georgia and Russia.
Cost efficiency x High quality
cta
Gold Opportunity
153%
ROI FY 2026
609%
ROI FY 2028
Anna Maksimova
Founder & CEO, 2BE Agency
Phone
+41 76 206 61 70
LinkedIn
linkedin.com/in/anna-maximoffa
Follow to know how to make marketing easy and accessible for everyone.
We hear this every week
You have a great business. Your marketing doesn't reflect that yet.
The gap between the quality of what you offer and how the world perceives it is costing you — quietly, consistently. We exist to close that gap.
You've tried agencies before — and got templates, not thinking.
Generic strategies copy-pasted from other industries, delivered by junior account managers who've never understood your market.
You're afraid of AI trends eroding your brand identity.
Everyone says 'go digital' but nobody protects what makes you unique. The noise is loud. Your distinctiveness is fragile.
Your marketing budget disappears without clear results.
4–5 vendors, fragmented messaging, nobody owns the strategy. Money spent. Direction unclear. Accountability absent.
You don't need more content. You need a guardian.
What we do
Every service is built around one principle: your brand reputation comes first. We think before we execute — and strategy always precedes design.
Marketing Strategy
The brain behind your growth
Full go-to-market strategy, competitive analysis, positioning, buyer personas — built on neuromarketing principles and scientific data, not guesswork.
from CHF 2,200 / mo
Most requested
Creative Campaigns
Ideas that earn attention
Campaign concepts, creative direction, ethical influence frameworks. We use psychology and sociology to connect — not manipulate.
from CHF 1,100 / project
SMM Management
Your social presence, professionally managed
Instagram, LinkedIn, Telegram — strategy, content, analytics. Brand-safe. Culture-aware. Results-measured.
from CHF 1,400 / mo
Presentation & Pitch Design
Decks that close deals
Investor presentations, pitch decks, brand books. Design that signals quality before you say a word.
from CHF 800 / project
Landing Pages & Web Design
Pages that convert
Strategy-first web design with copy architecture, UX logic, and clean visual execution. Built and measured.
from CHF 1,100 / project
AI & Digital Integration
Technology that serves your brand
Telegram bots, LLM automations, SaaS UI/UX, app design. Powered by our technical partner 2BE Tech.
Custom scope
First 5 founding clients receive a 15% discount in exchange for a published case study. Apply for founding client status →
Selected work
Real projects. Real results. Every number below was measured.
Startup launch · Brand from zero · Georgia
Homestage — Georgia
Before: A furniture idea. No brand. No team. No customers. After: 10–30 purchases per day. In 3 months.
Homestage came to us as a concept — no logo, no strategy, no market presence. We built the full brand identity, assembled and trained a 4-person marketing team, developed the go-to-market strategy, and executed an opening event. From zero to a functioning, purchasing brand in 90 days.
Community building · Event marketing · Russia
C&T Club — Saint Petersburg
Before: A public speaking idea. No audience. No structure. After: A recognised city brand. Famous speakers calling them.
C&T Club started as an NGO concept around public speaking skills. We developed the full community strategy, executed promotion across two platforms, organised 8 events in partnership with RANEPA university, and built a paid membership base. By month 15, top public speakers were proactively reaching out to collaborate.
Event marketing · Brand experience · Switzerland
Event Marketing — Switzerland
Before: An event concept. Nothing else. After: A complete brand experience — designed and executed.
A Swiss event client came with a concept and a date. We delivered the complete brand experience — strategy, visual identity, all design elements, and physical execution. Swiss standard from first brief to last detail.
3
Months
Homestage: zero to daily sales
1,500+
Followers
C&T Club in 9 months
8
Events
Organised with university partnerships
7
Countries
Active market presence
Experience across industries and geographies: Marriott · Accor Invest · Sennheiser · Dream Residence · La Mer · Maison Aureille · Flower History · The Wild Dance
Russia · Georgia · Armenia · Switzerland · Germany · Kazakhstan · Philippines
Why clients choose us — and stay
Swiss precision. Human warmth.
Every project receives senior-level personal attention. Not a junior account manager. Not a template. We think deeply before we execute — always. The result is strategy that fits, not strategy that's simply available.
Strategy before everything.
We don't start designing until the strategy is clear. We use sociology, neuromarketing, and behavioural data — because intelligent targeting consistently outperforms loud advertising, at a fraction of the cost.
One partner. Full ecosystem.
Through 2BE Holding, you access marketing strategy, digital development, event production, and AI tools — from a single trusted relationship. One point of contact. Complete capability.
80%+
Client Retention Target
vs 70–75% industry average
12%
Lead-to-Client Conversion
vs 5–10% industry average
95%
On-Time Delivery
SLA standard, every project
Transparent pricing · No hidden extras
Mid-market premium — above boutique, significantly below top Swiss firms.
We believe in clarity before commitment. Every package below is a starting point for a conversation — not a constraint. Annual retainers receive a 10% discount. First 5 founding clients receive 15% discount + published case study.
For context
Enigma / DLG (Swiss premium): CHF 3,100–12,600/mo 2BE Agency: CHF 1,000–5,000/mo
Same Swiss quality standard. Georgian production efficiency.
Loyalty terms
Annual retainer: 10% discount First 5 founding clients: 15% discount + published case study
Anna Maximova CEO & Founder, 2BE Agency
The person behind every strategy
I will personally work on your project.
I'm Anna — and every engagement at 2BE Agency carries my direct involvement, judgement, and accountability.
I hold a BBA from one of the world's top-7 hospitality management universities in Switzerland, and am completing my MSc in Leadership. Five years building brands across 7 countries in 3 languages have shaped a practice grounded in both rigour and empathy.
I believe marketing should be ethical, scientific, and human. We use neuromarketing and behavioural psychology — not manipulation — to build brands people genuinely trust. 2BE Agency is not a marketplace of freelancers. It is a system built around one principle: your brand reputation is sacred.
Top-7 university BBA
MSc Leadership
5 years practice
7 countries
Russian · English · French
EU AI Act compliant
"We do not break the tradition. We enhance it with the tools of the 21st century."
Four steps. No surprises.
A process built for founders and marketing leaders who value their time. From first conversation to measurable results — with full transparency at every stage.
Our SLA standards: 95% on-time delivery · Response within 4 business hours · NPS target: 50+ · Retention target: 80%+. You will always know what your budget is doing — and why.
Для бизнесов на рынке СНГ
Работаем на вашем рынке. Мыслим на европейском уровне.
Работаем с компаниями из Грузии, Армении, Казахстана, России и других стран СНГ. Мы понимаем рынок, культуру и ожидания — и говорим на одном языке. Стратегия на русском, исполнение по швейцарскому стандарту.
🇬🇪 Грузия
Тбилиси и Батуми — наш домашний рынок. Локальная экспертиза, международные стандарты.
🇷🇺 Россия
Опыт работы с брендами в Москве и Санкт-Петербурге. Культурный контекст без компромиссов.
🇰🇿 Казахстан & СНГ
Региональные кампании, адаптированные под аудиторию. Единая стратегия — точечное исполнение.
Первая консультация — бесплатно. Без обязательств, без питча. Только честный разговор о вашем бизнесе.
Ready to build something that lasts?
Book a free 30-minute strategy call. We'll be direct about whether we're the right fit. If we are — you'll leave with clarity, not a pitch deck.
+41 76 206 6170 · @annamaximoffa on Telegram